PERANCANGAN MOTION GRAPHIC EDUKASI BANGGA KECANTIKAN LOKAL (INDONESIA) KEPADA REMAJA PUTRI USIA 18-22 TAHUN DI INDONESIA

ADININGSIH, PRASTITI SETYA (2022) PERANCANGAN MOTION GRAPHIC EDUKASI BANGGA KECANTIKAN LOKAL (INDONESIA) KEPADA REMAJA PUTRI USIA 18-22 TAHUN DI INDONESIA. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

Beauty is one of important factors that affects the life of every woman. In Indonesia, more than 90% of Indonesian women say that beauty has a big effect on their lives, such as social life, work, popularity, and also the chance to attract others. Beauty standards are always changing every decades to fit the new public taste of the majority, and beauty standards in Indonesia isn’t an exception.
Therefore, a motion graphic video design was made to educate the public, especially women in Indonesia, to understand deeply about beauty standards and always participate in maintaining Indonesian beauty. The research method used in
preparing this report is qualitative research by collecting data through observation, interviews/surveys, and literature study. Supported by the RnD method in this design to review and develop research in order to obtain complex design results. The motion graphic videos made using scenes that represent the conveyer of information, both for the purpose of conveying information easily and clearly, as well as from an aesthetic point of view. Overall, this motion graphic video duration is 08.30 minutes, consisting of llustrations, text, voice over, background music and sound effects. Supported by supporting media in the form of flyers, tote bags, bandanas, scrunchies, scraft, pouches, stickers, note book, tumblr bottles, t-shirts, key chains, social media, and campaigns. The conclusion of this design is that it
can increase knowledge about beauty through the use of motion graphic video as the main medium for the fading of Indonesian beauty. Keywords: Motion graphic, beauty, beauty standards, Indonesian beauty

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	19 Nov 2024 01:43
Last Modified:	19 Nov 2024 01:43
URI:	http://repository.machung.ac.id/id/eprint/439

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