PERANCANGAN MEDIA PROMOSI BERBASIS VIDEOGRAFI UNTUK LUGO COFFEE DI TULUNGAGUNG

DEWI, YUSTIKA (2021) PERANCANGAN MEDIA PROMOSI BERBASIS VIDEOGRAFI UNTUK LUGO COFFEE DI TULUNGAGUNG. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

Lugo Coffee is one of the coffee shops in Tulungagung City. Currently there are so many coffee shops in several places in East Java, so that more and more coffee shops are experiencing a decline in sales due to the lack of information conveyed to the public. Therefore, a promotional media is needed that can attract millennial youth who like to hang out. Therefore, a design was made with the aim of getting a visualization of the concept through promotional video media using two techniques, namely the Stop Motion and B-Roll techniques which contain information about the
coffee shop aimed at increasing public interest and income from Lugo Coffee. The design method used is a creative communication design method combined with qualitative data collection methods. This promotional video will be two different types of videos but have the same goal, the first is a promotional video using the Stop Motion Technique with a duration of 1 minute 41 seconds and a promotional
video using the B-Roll Technique with a duration of 47 seconds. The conclusion of this design is to get a visualization of the promotional video concept to provide
information to the public and attract the millennial generation through promotional video media and other supporting media, namely Glass, Paper bag,, Cup, Poster
` Keywords: Promotional Video, Video Technique, Coffee Shop, Tulungagung City

Item Type: Thesis (Masters)
Additional Information: TUGAS AKHIR
Subjects: N Fine Arts > NX Arts in general
Divisions: Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User: Surya
Date Deposited: 19 Nov 2024 01:32
Last Modified: 19 Nov 2024 01:32
URI: http://repository.machung.ac.id/id/eprint/431

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