PERANCANGAN VISUAL BRAND IDENTITY BAGI VERNON EDUCATION MALANG SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

NATASHA, VIANNEY (2023) PERANCANGAN VISUAL BRAND IDENTITY BAGI VERNON EDUCATION MALANG SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS. Masters thesis, UNIVERSITAS MA CHUNG.

	Text 05. 331910027_ABSTRACT.pdf Download (166kB)
	Text 10. 331910027_BAB I.pdf Download (352kB)
	Text 11. 331910027_BAB II.pdf Download (814kB)
	Text 12. 331910027_BAB III.pdf Restricted to Registered users only Download (314kB)
	Text 13. 331910027_BAB IV.pdf Restricted to Registered users only Download (1MB)
	Text 14. 331910027_BAB V.pdf Download (1MB)
	Text 15. 331910027_BAB VI.pdf Download (147kB)
	Text 16. 331910027_DAFTAR PUSTAKA.pdf Download (185kB)

Abstract

This design aims to create an effective visual brand identity for Vernon Education as an effort to enhance brand awareness. In a competitive business environment, brand awareness is a crucial factor in distinguishing a company from others. Through this brand identity design, Vernon Education can strengthen their brand image and attract the attention of the target audience. The research method
used in this design is qualitative research, involving interviews with Vernon Education and observations of competitor companies in Malang City. The collected
data will be analyzed using SWOT analysis. The results of the SWOT analysis indicate that Vernon Education is capable of competing with other competitors by leveraging their strengths and creating their own brand identity. Consistency in brand identity design is crucial to enhance brand awareness. It is expected that the implementation of the designed brand identity will have a positive impact on Vernon Education's brand awareness. The outcome of this design includes the logo of Vernon Education along with a graphic standards manual that encompasses elements such as the logo, colors, typography, supergraphics, and visual style that represent Vernon Education. Supported by various media such as office equipment (envelope design, letterhead, folder holder, business card, notebook, pen, and ID card), uniforms, nine Instagram feed designs, and merchandise (t-shirts, tote bags, keychains, and leather handbags). This design contributes to both theoretical and practical understanding of brand identity design as an effort to enhance brand awareness in the education sector and related industries.Keyword: Brand identity, brand awareness, education, corporate

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	19 Nov 2024 03:23
Last Modified:	19 Nov 2024 03:23
URI:	http://repository.machung.ac.id/id/eprint/470

Actions (login required)

View Item