PERANCANGAN IDENTITAS MEREK DAN KONTEN PEMASARAN MEDIA SOSIAL UNTUK MEMPERKENALKAN BRAND PINK CAKE BAGI TARGET AUDIENS USIA 20-35 TAHUN DI KOTA GRESIK

PUTRI, SHABRINA AMALIA (2023) PERANCANGAN IDENTITAS MEREK DAN KONTEN PEMASARAN MEDIA SOSIAL UNTUK MEMPERKENALKAN BRAND PINK CAKE BAGI TARGET AUDIENS USIA 20-35 TAHUN DI KOTA GRESIK. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

In Indonesia, MSMEs play a vital role in people's daily lives, providing a wide range of services and goods. When it comes to purchasing food from the market, there is a diverse selection of options available to consumers. Among these, Pink Cake stands out as an SME that has been operating since 2009. Despite receiving numerous orders for various events, Pink Cake has struggled to reach a broader market due to its limited marketing methods, relying mainly on WhatsApp and word of mouth. One of the challenges faced by Pink Cake is the lack of a distinctive visual identity and branding, making it difficult for target consumers to remember the
brand. To address this issue, a qualitative research approach inspired by Alina Wheeler will be adopted. The research aims to develop a GSM (Graphic Standards
Manual) book, which will serve as a guideline for creating effective marketing content. The GSM book will cover essential aspects such as brand introduction, logo design, usage guidelines, mascot creation, typography, packaging, stationery, and rules for social media content creation. It will also provide design application formats. In addition to the GSM book, the research findings will be supported by
various marketing collateral, including Instagram posts, T-shirts, tote bags, aprons, and exhibition displays. These materials will enhance Pink Cake's brand presence and visibility, helping the business to expand its reach and attract a wider audience. Keywords: Brand Identity, Pink Cake, Rules, Marketing, Social Media

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	19 Nov 2024 03:21
Last Modified:	19 Nov 2024 03:21
URI:	http://repository.machung.ac.id/id/eprint/462

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