PERANCANGAN DESAIN USER INTERFACE APLIKASI MOBILE MENU DIGITAL BAGI CAFE KOFFIETORI DI SALATIGA UNTUK MENINGKATKAN EFISIENSI PELAYANAN

TUNGERAPAN, REAGAN (2023) PERANCANGAN DESAIN USER INTERFACE APLIKASI MOBILE MENU DIGITAL BAGI CAFE KOFFIETORI DI SALATIGA UNTUK MENINGKATKAN EFISIENSI PELAYANAN. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

Indonesia is the fourth most populous country in the world, and this greatly influences its economic growth. Currently, one of the growing sectors in Indonesia's economy is the coffee business. The coffee business is experiencing rapid growth in Indonesia, with data showing a 7% annual increase. This serves as the background for the establishment of Koffietori. However, the emergence of Covid-19 has
resulted in a shift towards a digital economy. Koffietori also needs to adapt its service efficiency and improve its digital services in line with the changing economic landscape. The objective of this design is to create a user interface design for a digital menu application to enhance the service efficiency of Koffietori. The target audience for this design is within the age range of 17-30 years. The research method used is qualitative, employing interviews and observations. The design method utilized is the design thinking approach, employing the cyclic strategy design
strategy. This design aims to produce a user interface design for a digital menu application that can enhance the service efficiency of Koffietori in Salatiga. In
addition, there are other supporting delierables, such as a UI style guide, UI module, caps, t-shirts, lanyards, tumblers, enamel pins, coffee bean packaging,
stainless steel straw sets, mugs, and tote bags.
Keywords : User Interface Design, Service Efficiency, Digitalization

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	19 Nov 2024 03:21
Last Modified:	19 Nov 2024 03:21
URI:	http://repository.machung.ac.id/id/eprint/461

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