REBRANDING UMKM MACNFISH.ID UNTUK MENINGKATAN BRAND AWARENESS UNTUK KONSUMEN USIA 17-38 TAHUN DI KOTA SURABAYA

PURNOMO, GIOVANO HARTANTO (2021) REBRANDING UMKM MACNFISH.ID UNTUK MENINGKATAN BRAND AWARENESS UNTUK KONSUMEN USIA 17-38 TAHUN DI KOTA SURABAYA. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

As a result of the pandemic that occurred in Indonesia, the food and beverage industry is also growing in Indonesia to increase income. This development also means increasing competition between one product and another. Macnfish is one of the food and beverage industries that sells European food products that are quite unique, but this company is still less recognized by the people of Surabaya because
of the lack of a strong visual identity and promotions. Therefore, a brand identity is needed that can attract the interest and awareness of consumers and potential
consumers of Macnfish. The purpose of this design is to create a new brand identity and a GSM (Graphic Standard Manual) book that is useful as a guide in applying
logos and other visual elements to maintain brand consistency. The research uses a qualitative method, to obtain the required data and the data will be processed using the SWOT analysis method, and a creative brief. In addition, social media promotion media in the form of Instagram feeds and packaging are also designed
which are useful for protecting products and also as indirect promotional media. Kata Kunci: logo, branding, brand identity, logo, packaging

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	19 Nov 2024 01:28
Last Modified:	19 Nov 2024 01:28
URI:	http://repository.machung.ac.id/id/eprint/413

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