UTOMO, JOANNA MELODYA (2023) PENGARUH MOTIVASI KUALITAS, PERSEPSI BIAYA, DAN CITRA UNIVERSITAS TERHADAP MINAT BERKULIAH DI PRODI MANAJEMEN UNIVERSITAS MA CHUNG. Masters thesis, UNIVERSITAS MA CHUNG.
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Abstract
This study aims to determine how the influence of quality motivation, cost perception, and university image on interest in studying at Ma Chung University
Management study program. This type of research uses quantitative approaches and non-probability sampling techniques as sampling techniques with the criteria
of respondents being students who are in high school or vocational school who have the desire to continue their studies to universities with an interest in
Management study programs. Data was obtained through an online questionnaire. Based on this study, the variables of quality motivation, cost perception, and
university image have a positive effect on interest in studying at Ma Chung University Management Study Program with a calculated F test value of 14.794 >
F table 2,467 with a significance of 0.000 < 0.05. The results of the t test also provide conclusions about the influence of these three variables on the interest in
studying at Ma Chung University Management Study Program. With a quality motivation variable that has a tcount of 4.079 > ttable 1.985 with a significance of
0.000 which means that this variable has a significant effect on interest in studying at Ma Chung University Management Study Program, cost perception
variable with a calculation of 1.756 > table 1.985 with a significance of 0.082 < 0.05 which means this variable does not have a significant effect on interest in
studying at Ma Chung University Management Study Program, and the university image variable with a calculation of 0.913 > table 1.985 with a significance of 0.364 > 0.05 which means that this variable does not have a significant effect on interest in studying at Ma Chung University Management Study Program, and the university image variable with a calculation of 0.913 table 1.985 with a
significance of 0.364 0.05 which means that this variable does not significantly affect the interest in studying at Ma Chung University Management Study Program. Quality motivation, cost perception, and university image affect the
interest in studying at Ma Chung University Management Study Program by 29.5% and the remaining 70.5% is influenced by other variables outside this study.
Management Keywords: Quality Motivation, Cost Perception, University Image, Interest in studying, Study Program,
Ma Chung University
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | TUGAS AKHIR |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | Surya |
| Date Deposited: | 25 Oct 2024 02:02 |
| Last Modified: | 25 Oct 2024 02:02 |
| URI: | http://repository.machung.ac.id/id/eprint/213 |
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