REDESAIN BRAND IDENTITY PADA KOMUNITAS KEROHANIAN TRINITY COMMUNITY MENGGUNAKAN METODE DESIGN THINGKING DI GKT 1 MALANG UNTUK MEMBANGUN BRAND AWARENESS

MAHARDHIKA, GALIH (2023) REDESAIN BRAND IDENTITY PADA KOMUNITAS KEROHANIAN TRINITY COMMUNITY MENGGUNAKAN METODE DESIGN THINGKING DI GKT 1 MALANG UNTUK MEMBANGUN BRAND AWARENESS. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

The lack of knowledge of coaches regarding the branding activities of a spiritual community. With the Re-Branding Identity activity, the community or congregation
outside the church will recognize and remember Trinity Community as a Spiritual Community that brings positive things to the surrounding. The Trinity Community
brand identity does not have a concept that is in accordance with the spirit and characteristics with the ideology of the Church of Christ of God Congregation 1 The design method used in designing the redesign of the Trinity Community Spirituality Community uses the design thinking design method to collect and search for information and data needed, this is useful to support the success of the design. The results of this design are in the form of a logo, graphic standard manual book, which contains logo usage guidelines, promotional media, quotes cards, gift cards, IG feeds, IG stories, signage. Promotion is one of the most important things to do, in order to increase awareness of Trinity Community products or brands to the public, therefore it is expected to remain consistent and active in conducting promotions or active in Instagram social media by making regular updates. Keyword: logo, brand, branding, brand identity, promotion

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	19 Nov 2024 03:25
Last Modified:	19 Nov 2024 03:25
URI:	http://repository.machung.ac.id/id/eprint/473

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