PERANCANGAN IDENTITAS MEREK DAN MEDIA PROMOSI UNTUK MEMBANGUN BRAND AWARENESS PADA BISNIS PROPERTY THE GRANDWOOD DI KABUPATEN LUMAJANG.

EFENDI, MUSTOFA FANANI (2023) PERANCANGAN IDENTITAS MEREK DAN MEDIA PROMOSI UNTUK MEMBANGUN BRAND AWARENESS PADA BISNIS PROPERTY THE GRANDWOOD DI KABUPATEN LUMAJANG. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

As the years go by, the population continues to increase, especially in the Lumajang Regency area, East Java-Indonesia. Therefore, the market demand for property is also increasing and the growth of the property business in the region is starting to grow rapidly. In this case, it is certain that the competition between companies is very tight. One of the new property companies that has potential is The Grandwood, a strategically located area in Lumajang
Regency. However, The Grandwood does not yet have a visual identity, so the company's marketing strategy cannot be carried out. Therefore, a visual identity and promotional media are needed that can increase brand awareness and increase consumer confidence. This research uses qualitative methods sourced from observation and interviews. After the data is collected, the data is processed using the SWOT method.Keyword : Logo, Barand Identity, Branding Property, Promotional Media

Item Type: Thesis (Masters)
Additional Information: TUGAS AKHIR
Subjects: N Fine Arts > NX Arts in general
Divisions: Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User: Surya
Date Deposited: 19 Nov 2024 03:25
Last Modified: 19 Nov 2024 03:25
URI: http://repository.machung.ac.id/id/eprint/471

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