PERANCANGAN FONT SEBAGAI BASIS IDENTITAS VISUAL SALON ASTER MALANG UNTUK MEMBANGUN BRAND AWARENESS

MAHARANI, AMELIA PUTRI (2023) PERANCANGAN FONT SEBAGAI BASIS IDENTITAS VISUAL SALON ASTER MALANG UNTUK MEMBANGUN BRAND AWARENESS. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

Salon Aster Malang is a beauty salon parlor in the city of Malang that has been established since 1978. Despite being a long-running company, Salon Aster lacks a strong visual identity because its only visual component is its logo. Then, based on initial observation, Salon Aster's logos always feature the logotype and logogram concept. Therefore, the font's design is thought to be successful for
establishing a fresh visual identity, increasing brand recognition for Salon Aster, and offering design alternatives for supporting media. A qualitative research
methodology was applied, with data being gathered through interviews, documentation, observation, and literature review; Miles and Huberman's interactive data analysis was used for analysis; and the design method employed is
the design thinking process also supported by the type design approach. This font's design was influenced by the Salon Aster logotype, a contemporary retro font, and
an Art Nouveau font. The outputs of this design include installer font, type specimen book, posters, Instagram posts, video preview, masks, hats, tote bags, pouches,
name tags, loyalty cards, business cards, QR stands, 3D letters, open and closed signs, typographic playing cards, and playing card box. Furthermore, Salon Aster's
brand awareness significantly expanded its audience reach through evaluations from Instagram insights. This demonstrates that, despite being time-constrained
during the design process, the design is successful in raising brand recognition for Salon Aster.
Keywords: Typography, Aster Salon, Visual Identity

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	19 Nov 2024 03:19
Last Modified:	19 Nov 2024 03:19
URI:	http://repository.machung.ac.id/id/eprint/452

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