PERANCANGAN BUKU FOTOGRAFI ESAI KAFE COZY “HYGGE” UNTUK MENARIK MINAT WISATAWAN DAN MASYARAKAT DI KOTA MALANG

YOSEPHINE, TIFFANY (2022) PERANCANGAN BUKU FOTOGRAFI ESAI KAFE COZY “HYGGE” UNTUK MENARIK MINAT WISATAWAN DAN MASYARAKAT DI KOTA MALANG. Masters thesis, UNIVERSITAS MA CHUNG.

	Text 05 331810018_Abstract.pdf Download (12kB)
	Text 10 331810018_BAB I.pdf Download (99kB)
	Text 11 331810018_BAB II.pdf Download (1MB)
	Text 12 331810018_BAB III.pdf Restricted to Registered users only Download (193kB)
	Text 13 331810018_BAB IV.pdf Restricted to Registered users only Download (903kB)
	Text 14 331810018_BAB V.pdf Download (4MB)
	Text 15 331810018_BAB VI.pdf Download (72kB)
	Text 16 331810018_Daftar Pustaka.pdf Download (66kB)

Abstract

Malang City has an increase in the food and beverage industry, one ofwhich is cafes, the emergence of various kinds of cafes in Malang City has created a new
lifestyle, namely gathering with friends, especially for the younger generation. This lifestyle makes cafes continue to appear in Malang City with a concept that is liked
by this generation, one of which is the cozy concept. But this makes the cafés that keep popping up pay less attention to quality in terms of atmosphere and menu because they focus too much on the cozy interior that the younger generation likes. Therefore, information media is needed that can attract tourists and the public in choosing and visiting cafes not only based on trends, through making designs that aim to get concept visualizations through the media of essay photography books that contain information about 8 cafes with cozy concepts in Malang City. The
design method used is the creative communication design method and is combined with qualitative data collection ethods. This essay photography book uses interior
and food photo styles, with a book size of 22.4 x 17 cm with a total of 248 pages, full color, and bound using doff laminated hardcover. The conclusion of this design
is to get a visualization of the concept of an essay photography book to provide information about cozy cafes through photo visualization along with narratives
through book media and supporting media such as bookmarks, tote bags, photo sheets, stickers, tumblers, acrylic straws, diffusers, and marketing media through social media Instagram. Keywords: Essay Photography Book, Interior Photography, Food Photography, Cozy, Cafe, Malang City, Younger Generation, Lifestyle

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	19 Nov 2024 01:43
Last Modified:	19 Nov 2024 01:43
URI:	http://repository.machung.ac.id/id/eprint/441

Actions (login required)

View Item