REBRANDING COFFEE SHOP “12BARS” UNTUK MENINGKATKAN BRAND AWARENESS MELALUI SOSIAL MEDIA INSTAGRAM

PRATAMA, ADITYA (2021) REBRANDING COFFEE SHOP “12BARS” UNTUK MENINGKATKAN BRAND AWARENESS MELALUI SOSIAL MEDIA INSTAGRAM. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

With the development of digital technology, the food and beverage industry is also growing in Indonesia. Technology can be used as a sales and promotion medium
that makes it easier for small businesses who want to introduce their business to potential consumers. This development also means increasing competition between
one product and another. 12Bars is one of the food and beverage industries that sells coffee products that are quite unique, but this company is still poorly recognized by
the people of Banyuwangi because of the lack of promotion. Therefore, we need something that can attract consumers. The purpose of this design is to create a logo, a CIS book that is useful as a guide in applying logos and other visual elements to maintain brand consistency. In addition, digital promotional media are designed in the form of Instagram feeds and packaging and merchandise that are useful for
protecting products and as indirect promotional media. (kurang metode) Keywords: logo, branding, promotional media, digital, coffee

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	19 Nov 2024 01:30
Last Modified:	19 Nov 2024 01:30
URI:	http://repository.machung.ac.id/id/eprint/426

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