PERANCANGAN BRAND IDENTITY DAN MEDIA PROMOSI NAWTELLA UNTUK MENINGKATKAN BRAND AWARENESS

ALIFIA, ANNISA (2021) PERANCANGAN BRAND IDENTITY DAN MEDIA PROMOSI NAWTELLA UNTUK MENINGKATKAN BRAND AWARENESS. Masters thesis, UNIVERSITAS MA CHUNG.

	Text 04 331510002_ABSTRAK.pdf Download (81kB)
	Text 10 331510002_BAB I.pdf Download (2MB)
	Text 11 331510002_BAB II.pdf Download (8MB)
	Text 12 331510002_BAB III.pdf Restricted to Registered users only Download (153kB)
	Text 13 331510002_BAB IV.pdf Restricted to Registered users only Download (21MB)
	Text 14 331510002_BAB V.pdf Download (19MB)
	Text 15 331510002_BAB VI.pdf Download (82kB)

Abstract

Home-based business role in Indonesia’s economy has been showing a big growth in these late couple of years. Ministry of Koperasi and UMKM released a collective data in the year 2017. They pointed that small and home-based business
es in Indonesia are approximately around 62,9 million unit (Haryanti dan Hidayah, 2018). Technology and economy growth are always beneficial to one another and in this case all the units and people could gain benefit from it such as
the increasing amount of platforms and mobile applications which offer them to advertise their products and services. Nawtella is one of the home-based industry in West Jakarta. Nawtella mainly sells are home-made cookies but their brand
isn’t popular among people in West Jakarta. Therefore, this project is done by qualitive methods and has purpose to create a brand identity which includes logo, CIS, packaging, and feeds for their Instagram page. Keywords: logo, branding, Instagram, cookies, digital promotion

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	06 Nov 2024 09:28
Last Modified:	06 Nov 2024 09:28
URI:	http://repository.machung.ac.id/id/eprint/406

Actions (login required)

View Item