PERANCANGAN BRAND IDENTITY UNTUK UMKM “BERKAH JAYA” SALAD BUAH SEBAGAI MEDIA PROMOSI

SETYABUDHI, REVA HAVANDA HARTLAND (2020) PERANCANGAN BRAND IDENTITY UNTUK UMKM “BERKAH JAYA” SALAD BUAH SEBAGAI MEDIA PROMOSI. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

Fruit salad is one of the foods or snacks that are popular at this time. One of them is a product of “Berkah Jaya” Salad Buah. “Berkah Jaya” Salad Buah can be found in Balikpapan City. However, based on the identification of the problem, the results obtained do not have a brand identity to the lack of promotion, so it is necessary to design a brand identity and promotion that is used to improve brand
awareness in the minds of the public. This research method uses SWOT analysis, resulting in brand identity design and promotional media to introduce the product “Berkah Jaya” Salad Buah to the public. This design concept uses an attractive and simple style so that it can fit all ages, especially for adults. From this design it is hoped that this product can get more benefits and can increase brand awareness to the community. The results from this design are logo, the presence of promotional media both online and offline and a GSM book as a guide regarding the Umkm "Berkah Jaya" Salad Buah. Keywords: Fruit salad, Brand Identity, Logo.

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	06 Nov 2024 09:26
Last Modified:	06 Nov 2024 09:26
URI:	http://repository.machung.ac.id/id/eprint/403

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