REVITALIZING MARKETING STRATEGY: DISCOVERING THE IMPORTANCE OF MARKETING TOOLS FOR PRODUCT MARKETING

KRISTANTO, ZIVANKA BEATRICE (2024) REVITALIZING MARKETING STRATEGY: DISCOVERING THE IMPORTANCE OF MARKETING TOOLS FOR PRODUCT MARKETING. Other thesis, Universitas Ma Chung.

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Abstract

This report contains the experience of doing an internship program carried out for 2months at one of theTour and Travel companies in Malang, namely Kirana Tour and Travel on a Work From Office (WFO) basis. It contains the whole activities of theauthor in her internship and some general information related to the company. However, the author faced several problems during the internship program. These
problems discovered by the author are (1) lack of marketing and promotional tools, and (2) outdated promotional poster design. The author also explains about some of
the theory to help solve the problem. Therefore, as the solutions, the author suggested that (1) the marketing team should use the feature available at Instagram as marketing
which is Instagram Ads and reactivating the website, and (2) choose the updated visual, color and design by using Canva editing application to find updatedpromotional poster design. Overall, workingat Kirana Tour and Travel is a valuable experience for the author where she can applyseveral theories that have been obtained
in class directly in the world of work and also gain new experiences and knowledgeoutside of the theories that have been obtained.Key Words: Internship, Marketing, Social Media, Tour and Travel, Tourism

Item Type: Thesis (Other)
Additional Information: PRAKTEK KERJA LAPANGAN
Subjects: P Language and Literature > PE English
Divisions: Fakultas Bahasa > S1 Sastra Inggris
Depositing User: Surya
Date Deposited: 13 Sep 2024 02:26
Last Modified: 13 Sep 2024 02:26
URI: http://repository.machung.ac.id/id/eprint/49

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