PERANCANGAN IDENTITAS BRAND PARFUM FREIA UNTUK MEMBANGUN REKOGNISI BRAND DENGAN METODE DESIGN THINKING PADA TARGET AUDIENS UMUR 18-35 TAHUN DI SHOPEE

SETYORAHARJO, PANTALEON (2023) PERANCANGAN IDENTITAS BRAND PARFUM FREIA UNTUK MEMBANGUN REKOGNISI BRAND DENGAN METODE DESIGN THINKING PADA TARGET AUDIENS UMUR 18-35 TAHUN DI SHOPEE. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

Sales of cosmetics coupled with the popularity of online stalls have created new trends in beauty products. This trend was capitalized on by Freia to start his new business. But with so many kinds of perfume brands and their subjectivity, a consistent visual identity and
communication is needed that can communicate Freia's unique values and concepts. From that Freia can be distinguished from other brands. That is the medium chosen for Freia to
build brand recognition so that it can be recognized and differentiated from competitors. The method used is Design Thinking from the book Design Thinking Playbook by Michael
Lewrick, Patrick Link and Larry Leifer. Methods of data collection using qualitative methods according to Patricia Leavy. With this method, holistic research and collaborative
flow design can be carried out to attract varied and subjective perfume designs. In research, from the results of the analysis, a new Freia brand identity will be generated which is contained in a GSM consisting of brand concepts, brand values, logos, slogans, color palettes, typography, graphic assets and their implementation designs on packaging, signs, stationery, media social, exhibition, vehicle and uniform. In addition, the author also
completes supporting media that can be used for exhibitions. After testing the responses from the sources, Freia's brand identity can be communicated well and Freia is not
associated with other brands. Keywords: Brand identity, recognition, Freia, manual

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	19 Nov 2024 03:21
Last Modified:	19 Nov 2024 03:21
URI:	http://repository.machung.ac.id/id/eprint/459

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