NATALIA, ANGELA PUTRI (2024) LEVERAGING CONTENT CREATION IN SUPPORTING INTERNATIONAL RELATIONS OFFICE AT UNIVERSITAS MA CHUNG. Other thesis, Universitas Ma Chung.
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Abstract
This internship report outlines my experiences at the International Relations Office (IRO) of Universitas Ma Chung. It explores the integration of academic knowledge
from the English Literature department into practical tasks such as content creation, public relations, and narrative journalism. In this internship report I addressed issues
related to copywriting, content creation, public relations, and social media marketing, as well as establishing a consistent brand identity and gaining visibility within the
university community. To address these issues, I conducted independent research on relevant theories related to content creation, public relations, narrative journalism, and
social media marketing. This report discusses the hurdles encountered, the theoretical frameworks applied, and the practical solutions taken. It serves as a guide for future
students at Universitas Ma Chung, offering insights into the complexities of international relations, content creation, and brand building within an academic context. The aim is to provide a realistic perspective and helpful advice for upcoming interns navigating similar roles in the International Relations Office.Keywords: Copy, Copywriting, MOA, MOU, Narrative Journalism, Page Layout,
Public Relations, Social Media marketing
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | PRAKTEK KERJA LAPANGAN |
| Subjects: | P Language and Literature > PE English |
| Divisions: | Fakultas Bahasa > S1 Sastra Inggris |
| Depositing User: | Surya |
| Date Deposited: | 29 Aug 2024 09:05 |
| Last Modified: | 29 Aug 2024 09:05 |
| URI: | http://repository.machung.ac.id/id/eprint/45 |
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