PERANCANGAN KONTEN KREATIF BERBASIS MULTIMEDIA UNTUK MENINGKATKAN AWARENESS PROGRAM STUDI DESAIN KOMUNIKASI VISUAL UNIVERSITAS MA CHUNG MELALUI MEDIA SOSIAL INSTAGRAM

ZULFA, NABILA RAMADHANI (2021) PERANCANGAN KONTEN KREATIF BERBASIS MULTIMEDIA UNTUK MENINGKATKAN AWARENESS PROGRAM STUDI DESAIN KOMUNIKASI VISUAL UNIVERSITAS MA CHUNG MELALUI MEDIA SOSIAL INSTAGRAM. Masters thesis, UNIVERSITAS MA CHUNG.

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Abstract

Social media has been used by many people in Indonesia. One of the most widely used social media is Instagram. On Instagram, you can find features that support
users such as feeds, stories, and IGTV. Instagram can help university educational institutions share information about universities if the information is packaged well
and attractively according to identity. Therefore, DKV Ma Chung needs a good and attractive Instagram design so that users and Instagram followers of DKV Ma Chung can find out complete information about the study program. The use of the
Sanyoto model of communication design method is closely related to the design of Multimedia-Based Creative Content Introduction to Ma Chung's Visual Communication Design Study Program on Social Media because it is formed from
three aspects that serve as guidelines, namely media aspects, creative aspects, and aspects of design or visual management. The outputs of the design are Instagram
feed design, Instagram filters and IGTV videos. The conclusion from the design of Instagram content is that Ma Chung's DKV Instagram can be a center ofinformation about the advantages of Ma Chung's DKV study program. There are
also supporting media in the form of merchandise mugs, keychains, tote bags and hats. Keywords : Social Media, Ma Chung DKV, Instagram

Item Type:	Thesis (Masters)
Additional Information:	TUGAS AKHIR
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > S1 Desain Komunikasi Visual
Depositing User:	Surya
Date Deposited:	19 Nov 2024 01:28
Last Modified:	19 Nov 2024 01:28
URI:	http://repository.machung.ac.id/id/eprint/414

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