Items where Author is "ALDELYA NANDA, SABRINA"
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ALDELYA NANDA, SABRINA (2025) FAKTOR PENENTU PURCHASE INTENTION PADA PRODUK INOVASI SKINCARE DI TIKTOK SHOP: PERAN VIRAL MARKETING, PRODUCT INNOVATION, CONSUMER INNOVATIVENESS, DAN ATTITUDE TOWARD BEHAVIOR. Masters thesis, Universitas Ma Chung.